Earlier today I received an e-mail supposedly from Ron Paul about financial problems at Campaign for Liberty. Here's a few quotes from the e-mail for context:
"Some essential programs have been put on hold. Senior staff have volunteered to cut their own salaries. Others have left, with their positions unfilled."
"I have invested tens of thousands of my own personal money to try and keep Campaign for Liberty afloat."
"... without an immediate influx of funds from my loyal supporters, we may have to turn out the lights and lock the door at Campaign for Liberty forever."
It's sort of typical of the "give us money immediately or everything you care about will be gone" scare tactics that every political organization uses, and it's one of the main reasons why I stopped giving them money a long time ago. As a fan of Ron Paul, and a fan of the Liberty movement, I feel it's important for the Liberty movement in general to understand that these sort of tactics to raise money simply make an organization look bad, make them look like everyone else who's begging for money, and destroy their credibility.
When every e-mail you get from a supposedly good organization is nothing more than an attempt to scare and manipulate you into sending them money, then eventually there comes a time when you feel like you can no longer trust them. Or, at least, where you feel that you can no longer trust the people editing and sending the e-mails begging for your hard earned money, even if the people at the core of the organization are doing good. It's even worse that the people sending the e-mails will send you one claiming to be from Ron Paul, his wife, or other high ranking members of Campaign for Liberty, and then forward the same e-mail to you from several other addresses all demanding your immediate attention, and your money. Sometimes you get numerous e-mails from them each day, all about the same thing, all demanding your money with some sort of frightening story about what will happen if you don't donate, or some cute little story intended to appeal to your emotions and get you to click on that donate link.
After being flooded with e-mails like this for a while, you eventually get sick and tired of all of the ridiculous tactics they use to wring every cent they can out of you, and you just stop reading the e-mails and stop donating money. After a while I even stopped entering their contests to win the AR-15s that they occasionally give away. These days the only participation they get out of me is the occasional "write to your Congressmen" things they send out.
I want to emphasis the simple fact that if it were not for the over-the-top e-mails they send to try to get money from people, I would more than likely still support Campaign for Liberty. If they had sent out a once-a-week e-mail with an occasional emergency e-mail about last minute donation drives, then that would have been fine.
Have you ever heard the phrase "Don't flog a dead horse"? Well Campaign for Liberty, if you really are experiencing financial trouble, then you only have to look at your dead-horse to figure out why all of your supporters have stopped giving. And if you aren't actually having financial trouble, then shame on you for allowing your PR department to send out e-mails claiming you are. Either way, I think what you should be restructuring is the department in charge of contacting donors. All they're doing is driving away people who believed in your cause.
For those who are curious, the full content of the e-mail (censored to remove any personal information) can be found at this link.